SILVIA ARAFAH

2502125173

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE INFLUENCE OF PERCEIVED INFLUENCE, SOCIAL MEDIA MARKETING ACTIVITIES, BRAND ENGAGEMENT IN SELF CONCEPT, AND BRAND EXPECTED VALUE ON INTENTION TO PURCHASE LOCAL SKINCARE PRODUCTS