ANDHIKA NAUFAL SANJAYA

2502125545

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES, BRAND TRUST, AND BRAND EQUITY ON BRAND LOYALTY AMONG GENERATION Z CUSTOMERS OF COFFEE SHOPS IN MALANG CITY