PATRICIA ELSA SETIAWAN

2502126806

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE INFLUENCE OF CONSUMER ENGAGEMENT, SELF IDENTITY, SOCIAL IDENTITY, AND ATTITUDE TOWARD CELEBRITY ENDORSEMENT ON BRAND ATTRACTIVENESS AND PURCHASE INTENTION FOR SUSTAINABLE LUXURY BRANDS