DINA MARLENA

2502129152

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Palembang

THESIS TITLE THE INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISION WITH PURCHASE INTENTION AS A MEDIATING VARIABLE AMONG GENERATION Z USERS OF TIKTOK SHOP