IVAN AGUNG SAPUTRA

2502129493

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE IMPACT OF USING INFLUENCER MARKETING AND USER GENERATED CONTENT ON PURCHASE DECISION WITH BRAND AWARENESS AS AN INTERVENING VARIABLE IN GENERATION Z CONSUMERS OF BEAUTY PRODUCTS ON INSTAGRAM AND TIKTOK