ALFRIDA AYU SETIARTO

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF CELEBRITY ENDORSEMENT PERCEPTIONS, PERCEIVED RISK, QUALITY, AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS ON APPAREL PRODUCTS