BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
TASHA GABRIELA
TASHA GABRIELA
2502162660
Degree
Strata 1
Program/Study Program
Business Management (PJJ)
Faculty/School
BINUS Online Learning
THESIS TITLE
THE ROLE OF BRAND IMAGE AND USER TESTIMONIALS IN COSMETIC PRODUCT PURCHASE DECISIONS ON E-COMMERCE PLATFORMS IN INDONESIA