ALMA MUTHIA MUSYAFFA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bandung

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF GREEN MARKETING ON BEHAVIORAL INTENTION OF GEN Z CONSUMERS AT COFFEE SHOPS IN BANDUNG CITY