ANISA LISTIYANI HARYONO

2502163972

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE EFFECT OF PRESENCE, PARASOCIAL RELATIONSHIP, PERCEIVED ENJOYMENT, AND IMMERSION ON TRUST AND PURCHASE INTENTION IN TIKTOKSHOP LIVE COMMERCE AMONG GENERATION Z IN JAKARTA