DAISY PRIHARTINI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF PERCEIVED NUTRITIONAL VALUE, PERCEIVED SENSORY APPEAL, AND PERCEIVED PRICE ON ATTITUDES TOWARDS FROZEN FOOD AND ITS IMPACT ON PURCHASE INTENTIONS FOR FROZEN FOOD PRODUCTS SO GOOD