LAURENT ANGELICA SANTOSO

2502220250

Degree Strata 2

Program/Study Program Management

Faculty/School BINUS Business School Master Program

THESIS TITLE IMPLEMENTATION OF THE S-O-R FRAMEWORK (STIMULUS, ORGANISM, RESPONSE) IN THE ANALYSIS OF FACTORS THAT INFLUENCE REPURCHASE INTENTION OF GENERATION Z GOPAY APPLICATION USERS IN JABODETABEK AREA