SHERLYNA AL VYDHIAS

2502364412

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE INFLUENCER MARKETING IN THE DIGITAL ERA : ANALYZING THE EFFECT OF INFLUENCER CHARACTERISTICS AND BRAND TRUST TOWARDS PURCHASE INTENTION MODERATED BY INFLUENCER CONSUMER CONGRUENCE OF SKINCARE BRANDS AMONG TIKTOK USERS