YESSY NURBAITI

2502379950

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE THE INFLUENCE OF BUY NOW, PAY LATER (BNPL) PROMOTION IN MODERATING HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FOMO) ON IMPULSIVE BUYING OF SNEAKERS IN E-COMMERCE