SHERNI MAKHIJANI

2502379963
Degree Strata 2
Program/Study Program MM (Management)
Faculty/School BINUS Business School Master Program
Campus BINUS
@ Senayan Campus
THESIS TITLE THE ROLE OF PERCEIVED EERINESS IN GENERATIVE AI-BASED ADVERTISING ON CONSUMER SWITCHING BEHAVIOR: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Copyright © BINUS UNIVERSITY. All rights reserved