NAZHIIFAH DINDA SHAFIRA

2502380082

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE THE ROLE OF PERCEIVED ENJOYMENT IN MEDIATING THE RELATIONSHIP BETWEEN LIVE SHOPPING AND ONLINE CUSTOMER REVIEW ON GENERATION Z'S IMPULSE BUYING ON TIK TOK SHOP