NATHASIA

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

GPA 3.9

Achievement Wisudawan Terbaik

THESIS TITLE THE EFFECT OF SOCIAL INFLUENCE, PERCEIVED QUALITY, AND CONTENT MARKETING ON PERCEIVED VALUE AND ITS IMPACT ON PURCHASE INTENTION FOR KOREAN SKINCARE PRODUCTS AMONG GENERATION Z