GARDINIA ANISYAH PUTRI ANUGRAHYNI

Degree Strata 2

Program/Study Program Communication

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA INFLUENCER, CONTENT MARKETING, E-WOM, AND PRODUCT QUALITY ON MAYBELLINE PRODUCT PURCHASE DECISIONS MEDIATED BY BRAND AWARENESS (Survey on @Maybelline account)