MITA DESPRI NENDA SARI

2502400815

Degree Strata 2

Program/Study Program Master of Communication

Faculty/School Graduate Program

THESIS TITLE DETERMINANT FACTORS OF PURCHASE DECISION : BEAUTY INFLUENCERS, ELECTRONIC.WORD.OF MOUTH (E WOM), PRICE, AND.BRAND.IMAGE.AS AN INTERVENING VARIABLE.ON MAKE OVER COSMETIC PRODUCTS