EUNHA KIM

2502441286
Degree Strata 2
Program/Study Program Business Management
Faculty/School BINUS Business School Master Program
Campus BINUS
@ Senayan Campus
THESIS TITLE STIMULATING IMPULSE BUYING OF COSMETICS AND SKINCARE PRODUCTS IN LIVE COMMERCE: THE ROLE OF STREAMER ATTRACTIVENESS, INTERACTIVITY, AND EXPERTISE ON TIKTOK INDONESIA

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