YULFITA NURUL ANGGRAENI

2502482853

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE THE INFLUENCE OF AI-BASED CHATBOT SERVICES, SERVICE QUALITY, CUSTOMER ENGAGEMENT, AND PERCEIVED EFFICIENCY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY ON STATE-OWNED BANK X IN INDONESIA