FAJRI CHANDRA HERPUTRA

2502482916

Degree Strata 2

Program/Study Program Management

Faculty/School BINUS Business School Master Program

THESIS TITLE Business Model Creation of BRImo UMKM+ as a Lifestyle Super App Through Financial Ecosystem Integration to Enhance Current Account and Savings Account (CASA) Retention at PT Bank Rakyat Indonesia (Persero) Tbk