MARIA JESICA DARMA PUTRI

Degree Strata 2

Program/Study Program Master of Communication

Faculty/School Graduate Program

GPA 4

Achievement BINUS Award of Excellence, Summa Cum Laude

THESIS TITLE THE INFLUENCE OF PERSUASIVE LINGUISTIC STYLE USED BY LIVE-STREAMING COMMERCE HOSTS ON PURCHASE INTENTION THROUGH CUSTOMER TRUST AND CUSTOMER ENGAGEMENT ON TIKTOK