PUTRI KARTIKA SARI

2502515510
Degree Strata 2
Program/Study Program MM (Management)
Faculty/School BINUS Business School Master Program
Campus BINUS
@ Senayan Campus
THESIS TITLE HYPER-PERSONALIZATION DIGITAL MARKETING COMMUNICATION AND CUSTOMER LOYALTY : THE MEDIATING ROLE OF PERCEPTION AND THE MODERATING EFFECT OF DEMOGRAPHIC CHARACTERISTICS ON BRI SAVINGS PRODUCTS

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