OKTAVINA TRI HELMIYATI FAUZIYAH

2502515555

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

THESIS TITLE HYPER-PERSONALIZATION DIGITAL MARKETING COMMUNICATION AND CUSTOMER LOYALTY : THE MEDIATING ROLE OF PERCEPTION AND THE MODERATING EFFECT OF DEMOGRAPHIC CHARACTERISTICS ON BRI SAVINGS PRODUCTS