SYLVIA BERNESSA

2540122325

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF K-POP BRAND AMBASSADOR AND SALES PROMOTION ON PURCHASE DECISION OF FMCG FOOD AND BEVERAGE INDUSTRY WITH HEDONIC SHOPPING MOTIVATION AS MEDIATION ON MILLENNIALS AND GENERATION Z IN JABODETABEK