MICHAEL WILSON SAPUTRA

2540122382
Degree Strata 1
Program/Study Program Information Systems & Management
Faculty/School School of Information Systems
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING AND EVENT MARKETING ON BUYING DECISIONS THROUGH CUSTOMER ENGAGEMENT AND BRAND AWARENESS IN THE INDONESIAN VIDEO GAME INDUSTRY

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