BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 72
JASON ABEDNEGO TEDJASAPUTRA
JASON ABEDNEGO TEDJASAPUTRA
2540124375
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
THE ROLE OF PERCEPTION AND CREDIBILITY IN THE EFFECTIVENESS OF PRODUCT ENDORSEMENTS (VIRTUAL INFLUENCERS VS. HUMAN INFLUENCERS)