CATHERINE CHRISTINA HARTONO

2540126260

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT OF LEAF ELIXIR WITH THE APPROACH OF ANALYZING SOCIAL MEDIA MARKETING, SERVICE QUALITY, AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS BRAND IMAGE AND PURCHASE INTENTION ON READY-TO-DRINK TEA PRODUCTS