JESCELINE NOVENIA

2540127225

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING (SMM) AND CUSTOMER ONLINE REVIEWS ON BRAND IMAGE IN THE LOCAL COSMETIC INDUSTRY IN INDONESIA: A QUANTITATIVE APPROACH WITH BRAND AWARENESS AS AN INTERVENING VARIABLE