SHARON KATHRYN PHILIP

2540127452

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE MARKET SEGMENTATION ANALYSIS OF THE HONDA EM1 ELECTRIC MOTORCYCLE: A CASE STUDY OF THE AUTOMOTIVE INDUSTRY AT PT ASTRA INTERNATIONAL TBK. - HONDA SALES OPERATION (HSO) BSD CITY