FELICIA ADELINE

2540129975

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS THE INFLUENCE OF LIVE STREAMING AND VIRAL MARKETING ON IMPULSIVE BUYING BEHAVIOR WITH FOMO (FEAR OF MISSING OUT) AS A MEDIATION VARIABLE ON GENERATION Z E-COMMERCE USERS IN JABODETABEK