HELEN KALANIE KURNIAWAN

2540130850

Degree Strata 1

Program/Study Program International Business Management - Global

Faculty/School BBS Undergraduate Program

THESIS TITLE GLOBAL DIGITAL MARKETING STRATEGY ANALYSIS OF UNIQLO: THE ROLE OF SOCIAL MEDIA UTILIZATION, INFLUENCER MARKETING, AND CUSTOMER ENGAGEMENT IN BUILDING BRAND EQUITY AMONG GENERATION Z IN INDONESIA