CECILIA VANESSA JONES

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

GPA 3.91

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF BRAND EXPERIENCE, BRAND PERCEIVED VALUE FOR MONEY, BRAND PERCEIVED COOLNESS, AND BRAND LOYALTY TO BRAND EQUITY (STUDY ON GEN Z CONSUMER OF BRAND X PERFUME)