ANDRE FIGO VALENTINO

2540135302

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE STRATEGY TO INCREASE CONSUMPTION IN THE SLURPZ&GO BUSINESS: THE INFLUENCE OF BRAND AWARENESS, SOCIAL MEDIA MARKETING, CONSUMER BRAND ENGAGEMENT, AND ATTITUDE TOWARD DIGITAL MARKETING THROUGH PURCHASE INTENTION