RAHMAN KURNIAWAN

Degree Strata 3

Program/Study Program Doctor of Research in Management

Faculty/School BINUS Business School Doctoral Program

GPA 3.93

Achievement Summa Cum Laude

DISSERTATION TITLE INFLUENCE OF PRODUCT ATTRIBUTES, PRICE ATTRACTIVENESS, AND DISTRIBUTOR RELATIONSHIP ON CUSTOMER ADVOCACY MEDIATED BY CUSTOMER DELIGHT AND MODERATED BY BRAND EQUITY (STUDY IN CEMENT BAG SEGMENT)