JANNICE MARETTA WIDJAYA

2602051182
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE MILLENNIALS VS GEN Z SUSTAINABLE CONSUMPTION: HOW ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CARE ATTITUDE, EMOTIONAL VALUE, AND GREEN MARKETING AFFECT GREEN PURCHASE INTENTION

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