ABIGAIL ZEFANYA RUSLIM

2602052815

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE EFFECT OF HYBRID BRAND ACTIVATION ON AUDIENCE RESPONSE THROUGH THE AIDA MODEL: A STUDY OF JAKARTA RESIDENTS EXPOSED TO THE WICKED: FOR GOOD ACTIVATION AT PLAZA SENAYAN