SHERLY METTA VALENTINE

2602055382

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF ANTHROPOMORPHIC DESIGN CUES, EMPATHY, AND INFORMATIVENESS ON ARTIFICIAL INTELLIGENCE CHATBOTS CONTINUANCE INTENTION MEDIATED BY USER SATISFACTION IN GENERATION Z ON CROSS-BORDER E-COMMERCE PLATFORMS