I WAYAN DODI CAHYADIPA

2602062425

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE IMPACT OF DIGITAL INNOVATION THROUGH LIVE STREAMING, LIVE INTERACTION, AND SHORT VIDEO COMMERCE ON BRAND AWARENESS OF THE LARGEST CHINESE SKINCARE BRAND ON A GLOBAL E-COMMERCE PLATFORM