NASYWA ALZENA FAJRI

2602062526

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF CELEBRITY ATTRACTIVENESS, CELEBRITY CREDIBILITY, AND SOCIAL MEDIA INFLUENCE ON PERCEIVED QUALITY WITH TRUSTWORTHINESS AS A MEDIATING VARIABLE ON KOREAN SKINCARE PRODUCTS.