ANGEL APRILIA MONICA

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

GPA 3.95

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS MEDIATED BY BRAND AWARENESS AND BRAND ENGAGEMENT IN THE FASHION INDUSTRY AMONG GEN Z IN JAKARTA