GLADYS CALLISTA YACINTAMAN

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE EFFECT OF TOMOROCOFFEEID'S INSTAGRAM SOCIAL MEDIA MARKETING ON FOLLOWERS' PURCHASE INTEREST (BRAND IMAGE AS AN INTERVENING VARIABLE)