VIRNANDES ARDENSON

2602067256

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT STRATEGY OF ALUM STEEL CO: AN ANALYSIS OF THE EFFECT OF BRAND FAMILIARITY, INVOLVEMENT ON BRAND'S SOCIAL MEDIA, AND ATTITUDE TOWARD BRAND'S SOCIAL MEDIA ON FUTURE PURCHASE INTENTION