MICHELLE CLARA

2602067533

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF BRAND IMAGE, SOCIAL INFLUENCE, AND CONSPICUOUS CONSUMPTION ON LIFE SATISFACTION AND LUXURY SPENDING MEDIATED BY LUXURY CONSUMPTION TENDENCY (CASE STUDY ON CONSUMERS OF XYZ PRODUCTS IN JABODETABEK)