MATTHEW FUADSON

2602068183

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE IMPACT OF BRAND GLOBALNESS, INFLUENCER CREDIBILITY AND CONSUMER-BRAND ENGAGEMENT ON BRAND LOYALTY: THE MEDIATING ROLE OF PERCEIVED COMPETITIVE ADVANTAGE OF TIKTOK SHOP IN INDONESIA'S GEN Z USERS