NICHOLAS TRI MULYONO

2602069154

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING DIGITAL MARKETING CAPABILITY AND PRODUCT INNOVATION ON SALES PERFORMANCE OF BRAND PUFFEE AND FASHION BAG MSMES IN JABODETABEK WITH MARKETING PERFORMANCE AS A MEDIATOR