KELLY

2602069261

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND ELECTRONIC WORD OF MOUTH (E-WOM) ON INTENTION TO KEEP USE WITH ATTITUDE AS A MEDIATION VARIABLE IN THE AI SKIN ANALYSIS FEATURE IN JAKARTA AND TANGERANG