HOSEA HASOLOAN

2602069450

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF STREAMER CHARACTERISTICS AND PLATFORM CHARACTERISTICS ON CUSTOMER ENGAGEMENT BEHAVIOR THROUGH THE MEDIATION OF TRUST IN STREAMERS ON TIKTOK LIVE E-COMMERCE XYZ PRODUCTS IN JABODETABEK