MAYLAFFISA FATIHA AQMIER

2602069803

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF KOREAN ARTISTS AS BRAND AMBASSADORS AND SOCIAL MEDIA MARKETING ON PURCHASE DECISION OF LOCAL SKINCARE PRODUCTS WITH BRAND IMAGE AS THE MEDIATING VARIABLE AMONG GENERATION Z IN JAKARTA