ASHER BANYU UMBU KINATA

2602070780

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE ANALYSIS OF THE IMPACT OF INTERACTIVITY, TRUST, AND SCARCITY ON IMPULSIVE BUYING IN E-COMMERCE LIVE SHOPPING AMONG GEN-Z IN JABODETABEK